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Fact: Innovation in Chocolates
Regarding chocolate bars, Ritter Sport knows how to stand out from the crowd. While most chocolate bars come in the traditional rectangular shape, Ritter Sport chose a square shape that sets them apart in the confectionery world. But why square? The answer lies in both function and design.
The unusual shape compactly fits the usual amount of chocolate, allowing people to carry it in their coat pockets. The manufacturers even went to court against Milka for using the square design. That’s some serious dedication for a brand!
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